Amer Elwy is a professional individual with over twenty years of experience in international markets and businesses, with a progressive career path in blue-chip companies. His duties ranged from sales to operations to product and brand marketing management, whereby his major talent in effective leadership and grass-root business and brand building with focus on new markets penetration certainly added to his awarded prestigious positions.
Upon conducting his studies at the Alexandria University of Commerce and completing his BA in Business Management at the esteemed University of Springfield College in Massachusetts, Amer launched his successful career path by establishing his own construction company serving the north eastern territory of the USA.
He progressively held key positions at highly esteemed international companies in Saudi Arabia and Dubai, all with blue chip organizations as in Mars Effemex, Coca Cola International, Disney Channel and Motorola Arabia. After spending 12 years of his professional career in these two countries, he returned to Egypt to join Showtime as North Africa Marketing Director and GM for Egypt operation.
In the year 2003 he once again established his own company, Elwy Enterprises, this time providing consultancy management and marketing services to small and medium companies.
Finally he joined Mashreq Bank as V.P. Head of Retail Products and Marketing in the year 2006. He was given the challenging responsibilities of setting up the bank's initial branch network, distribution and alternative channels, whilst evaluating possible bank acquisitions and/or local mergers. Moreover he is responsible for the asset and liabilities product portfolio, with focus on P&L responsibility, including the set-up and initiation of the Mashreq Mortgage Finance Company.